2023-11-21 From Discovery to Delivery: A Journey of Bringing a Product to Market

Hosted by CapCHI, and Melis B.CapCHI November 2023 event image

Join us and embark upon a journey that takes us from the conception of an idea, through the rigor of research and design, to the birth of a product that changes the way people make decisions. Seasoned designer and founder of Design Centered Co.Urooj Qureshi, draws you into the story of how his firm’s latest innovation, Impactor App, was created by putting humans at the center of every decision and how it leads to the transformation of service to product.

DATE TIME: Tuesday November 21, 2023, 6:00-8:00 pm.

LOCATION: In-Person Event at Mulligans Golf Bar at 201 Queen St, Ottawa, Ottawa, ON K1P 5C9, 2nd Floor (this month only!).

  • COVID-19 safety measures: Event will be indoors!

REGISTRATION: (Free!) https://www.meetup.com/capchi/events/297228465/

Urooj Qureshi

A seasoned designer and multiple-time founder, Urooj Qureshi is the Principal at Design Centered Co., a leading design and digital transformation consultancy dedicated to enabling clients to guide their impact. Urooj started his career as an arcade game designer more than 20 years ago and has since brought a design lens and disruption to multiple industries internationally. He is the creator of the Impact Centered Design framework and, most recently, the founder and mastermind behind the Impactor App.


Our Sponsors

We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.

Carleton University Master of HCI


Carleton University logo

The Master of Human-Computer Interaction (HCI) degree offers students an opportunity to explore their native discipline in more depth while also gaining insight into the language and constraints under which specialists in other disciplines in the HCI field work.





We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.


Human-Centred Design Lab

http://human-centred.caHuman-Centred Design InstituteAn interdisciplinary postgraduate program and research lab focused on evidence-based design strategy. We work with businesses, governments and not-for-profit organizations to provide students an industry-focused learning experience.


Jumping Elephants

https://www.jumpingelephants.ca Jumping ElephantsJumping Elephants is a full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.


About CapCHI

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere. 

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