2021-09-21 Designing Customer Experience with Rob Smith

CapCHI September 2021 event image

We’re back!

We have an exciting year lined up, and to kick it off we’ve invited Rob Smith to drop by and talk about his approach to designing customer experience for some of the biggest brands.

Founder and Chief Creative Officer of Green Melon, Rob has spent the past thirty years reinventing the way brands engage and intrigue their customers. Drawing from his work with clients like Farm Boy, DC Comics, and the Royal Canadian Mint, Rob will discuss how successful brands consider a customer’s journey, from their first step into a retail space to the moment they select a product from the shelf.

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