Join us for a thought-provoking CapCHI session with JP Simbandumwe, co-founder of Ottawa UX consultancy Jumping Elephants, where we’ll explore the promises and pitfalls of AI-enabled search.
UX practitioners now face a new design frontier: search interfaces we don’t control, powered by LLMs that remix our content. In this session, JP will unpack the mechanics and benefits of AI search, from intent detection and multi-source synthesis to conversational follow-ups, using real-world examples of Google’s AI Overviews, ChatGPT answers, and Perplexity’s “answer engine”.
You’ll also hear about the risks, hallucinations, bias, zero-click behaviour, and accessibility gaps, and gain practical, actionable strategies to help clients and organizations optimize their content for visibility and accuracy in this rapidly changing landscape.
Whether you’re a UX practitioner, content strategist, or simply curious about the future of search, this session will offer actionable insights and real-world examples you can take back to your work.
DATE TIME: Tuesday September 16, 2025, 6:00-8:00 pm.
LOCATION: In-Person Event at Impact Hub Ottawa (123 Slater Street, 7th floor, Ottawa, ON K1P 5H2).
- NOTE: The venue is in a high-rise building and the entry doors on the ground floor/street level lock automatically at 7pm.
REGISTRATION: (Free!) https://www.meetup.com/capchi/events/310838720/
About JP Simbandumwe
JP Simbandumwe is a co-founder of Jumping Elephants, an Ottawa UX consultancy serving the public sector. JP has spent two decades helping organizations transform how they engage with users. A current focus for the Jumping Elephants team is on researching how online searching using AI-enabled tools like ChatGPT, Google and Perplexity is changing user behavior.
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A Space for Community and Support
Beyond the talk, we recognize the importance of fostering a strong UX and design community—especially in light of the recent news about Algonquin College suspending its Human-Centred Design program. The decision to halt new student admissions after Fall 2025 is a significant loss to the local UX ecosystem.
Now, more than ever, we must come together to support, uplift, and advocate for the growth of human-centered design. Events like this serve not only as learning opportunities but also as spaces for connection, mentorship, and solidarity.
We hope to see you there. Let’s keep the spirit of UX alive.
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About The Venue
Impact Hub Ottawa is situated on the 7th floor of a high-rise building and at 7pm the entry doors on the ground floor/street level lock automatically. We will monitor the doors a bit past the lock time and tape a note to the door with a number to contact for entry. Water, tea and coffee are provided for free, but food will not be available. You are welcome to bring your own snack. No alcoholic beverages please. If you like to head out for a drink afterwards, there are various options near by to do so.
Our Sponsors
We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.
Algonquin College Human-Centred Design Institute
http://human-centred.ca
An interdisciplinary postgraduate program and research lab focused on evidence-based design strategy. We work with businesses, governments and not-for-profit organizations to provide students an industry-focused learning experience.
Design Centered Co.
https://designcentered.co/
Design Centered Co. is a leading UX and digital transformation agency, recognized for delivering inclusive, sustainable, and impact-driven solutions. We help organizations create meaningful change through user-centered design and innovative strategies.
DFFRNT
https://dffrnt.ca 
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.
Jumping Elephants
https://www.jumpingelephants.ca 
Jumping Elephants is a full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.
Nokia
http://www.nokia.com
At Nokia, we create technology that helps the world act together. We put the world’s people, machines, and devices in sync to create a more sustainable, productive, and accessible future.
About CapCHI
CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.
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