Every great quest needs a hero/herione, a challenge, and a little magic. In the world of design, securing buy-in isn’t just about good research, flawless design and tools and services that will work—it’s about crafting a story powerful enough to enchant, persuade, and inspire action from even the biggest critics.
This March, join Samantha on an adventure into the magic of storytelling for design. Through interactive challenges, you’ll unlock narrative spells, learn how to captivate any audience, and leave with the tools to transform skeptics into champions.
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As this is a workshop, to ensure everyone has enough room and feels comfortable, the number of spots is limited. Get your spot while you can!
And if you already have a spot, but can’t make, please cancel or contact the hosts so that someone else can be fortunate to attend the workshop. Thank you!
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DATE TIME: Tuesday March 18, 2025, 6:00-8:00 pm.
LOCATION: In-Person Event at Impact Hub Ottawa (123 Slater Street, 7th floor, Ottawa, ON K1P 5H2).
- NOTE: The venue is in a high-rise building and the entry doors on the ground floor/street level lock automatically at 7pm.
REGISTRATION: (Free!) https://www.meetup.com/capchi/events/306452134/
About Samantha Lovelace
Samantha Lovelace specializes in experience design and research and has been helping Government of Canada organizations simplify complex systems and improve digital services for over 10 years.
Samantha wrote her Master of Design (MDes) thesis on the factors that contribute to successful design implementation, and is now learning about coaching and exploring the art of storytelling—using narrative to drive better design, empower teams, and elevate individuals to achieve their greatest potential.
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A Space for Community and Support
Beyond the talk, we recognize the importance of fostering a strong UX and design community—especially in light of the recent news about Algonquin College suspending its Human-Centred Design program. The decision to halt new student admissions after Fall 2025 is a significant loss to the local UX ecosystem.
Now, more than ever, we must come together to support, uplift, and advocate for the growth of human-centered design. Events like this serve not only as learning opportunities but also as spaces for connection, mentorship, and solidarity.
We hope to see you there. Let’s keep the spirit of UX alive.
Spread the word and bring a friend!
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About The Venue
Impact Hub Ottawa is situated on the 7th floor of a high-rise building and at 7pm the entry doors on the ground floor/street level lock automatically. We will monitor the doors a bit past the lock time and tape a note to the door with a number to contact for entry. Water, tea and coffee are provided for free, but food will not be available. You are welcome to bring your own snack. No alcoholic beverages please. If you like to head out for a drink afterwards, there are various options near by to do so.
Our Sponsors
We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.
Design Centered Co.
https://designcentered.co/
Design Centered Co. is a leading UX and digital transformation agency, recognized for delivering inclusive, sustainable, and impact-driven solutions. We help organizations create meaningful change through user-centered design and innovative strategies.
DFFRNT
https://dffrnt.ca 
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.
Human-Centred Design Lab
http://human-centred.ca
An interdisciplinary postgraduate program and research lab focused on evidence-based design strategy. We work with businesses, governments and not-for-profit organizations to provide students an industry-focused learning experience.
Jumping Elephants
https://www.jumpingelephants.ca 
Jumping Elephants is a full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.
About CapCHI
CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.
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