Join us for an insightful evening with Deirdre Kelly, PhD, a cognitive scientist specializing in decision-making and UX design.
Cognitive reframing is a powerful tool in behavioural design, shaping how users perceive challenges, make decisions, and engage with products and services. This talk explores reframing as a practice—not just as a psychological concept, but as a strategic approach in UX design. By shifting perspectives through language, visual structure, interaction patterns, and contextual cues, designers can reduce cognitive friction, enhance usability, encourage positive behaviours, and create better experiences. Through case studies and hands-on techniques, we’ll uncover how reframing can be used to improve our UX design practices. Attendees will leave with practical methods for integrating reframing into their UX practice, enabling them to design experiences that guide perception, influence behavior, and create meaningful user interactions—ethically and effectively.
DATE TIME: Tuesday February 18, 2025, 5:30-8:30 pm.
LOCATION: In-Person Event at Impact Hub Ottawa (123 Slater Street, 7th floor, Ottawa, ON K1P 5H2).
- NOTE: The venue is in a high-rise building and the entry doors on the ground floor/street level lock automatically at 7pm.
REGISTRATION: (Free!) https://www.meetup.com/capchi/events/306153419/
About Deirdre Kelly
Deirdre Kelly, PhD, is a cognitive scientist who applies her expertise in human decision-making and user experience design to help people, teams, and organizations find novel and innovative solutions to complex challenges. She is currently leading research in the design of healthy and effective organizations and sustainable organizational culture at NAV CANADA. She is a neurodiversity advocate and she and her collaborators recently launched a tool to empower people with ADHD to make sustainable and goal-aligned choices.
Don’t Miss Out!
Whether you’re in business, tech, or simply curious about bold new ideas, this event promises to be engaging and insightful. Reserve your spot now and join us for an unforgettable evening!
We look forward to seeing you there!
About The Venue
Impact Hub Ottawa is situated on the 7th floor of a high-rise building and at 7pm the entry doors on the ground floor/street level lock automatically. We will monitor the doors a bit past the lock time and tape a note to the door with a number to contact for entry. Water, tea and coffee are provided for free, but food will not be available. You are welcome to bring your own snack. No alcoholic beverages please. If you like to head out for a drink afterwards, there are various options near by to do so.
Our Sponsors
We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.
Design Centered Co.
https://designcentered.co/
Design Centered Co. is a leading UX and digital transformation agency, recognized for delivering inclusive, sustainable, and impact-driven solutions. We help organizations create meaningful change through user-centered design and innovative strategies.
DFFRNT
https://dffrnt.ca 
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.
Human-Centred Design Lab
http://human-centred.ca
An interdisciplinary postgraduate program and research lab focused on evidence-based design strategy. We work with businesses, governments and not-for-profit organizations to provide students an industry-focused learning experience.
Jumping Elephants
https://www.jumpingelephants.ca 
Jumping Elephants is a full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.
About CapCHI
CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.
Follow us!
Twitter | Meetup | Facebook | Instagram | LinkedIn
Join the CapCHI mailing list for announcements of our events and other related news!