Join us for an insightful evening with Deirdre Kelly, PhD, a cognitive scientist specializing in decision-making and UX design. 

Cognitive reframing is a powerful tool in behavioural design, shaping how users perceive challenges, make decisions, and engage with products and services. This talk explores reframing as a practice—not just as a psychological concept, but as a strategic approach in UX design. By shifting perspectives through language, visual structure, interaction patterns, and contextual cues, designers can reduce cognitive friction, enhance usability, encourage positive behaviours, and create better experiences. Through case studies and hands-on techniques, we’ll uncover how reframing can be used to improve our UX design practices. Attendees will leave with practical methods for integrating reframing into their UX practice, enabling them to design experiences that guide perception, influence behavior, and create meaningful user interactions—ethically and effectively.

DATE TIME: Tuesday February 18, 2025, 5:30-8:30 pm.

LOCATION: In-Person Event at Impact Hub Ottawa (123 Slater Street, 7th floor, Ottawa, ON K1P 5H2).

• NOTE: The venue is in a high-rise building and the entry doors on the ground floor/street level lock automatically at 7pm.

REGISTRATION: (Free!) https://www.meetup.com/capchi/events/306153419/