2021-09-21 Designing Customer Experience with Rob Smith

Hosted by Raquel Alves and CapCHI

CapCHI September 2021 event image

We’re back!

We have an exciting year lined up, and to kick it off we’ve invited Rob Smith to drop by and talk about his approach to designing customer experience for some of the biggest brands.

Founder and Chief Creative Officer of Green Melon, Rob has spent the past thirty years reinventing the way brands engage and intrigue their customers. Drawing from his work with clients like Farm Boy, DC Comics, and the Royal Canadian Mint, Rob will discuss how successful brands consider a customer’s journey, from their first step into a retail space to the moment they select a product from the shelf.

We look forward to reconnecting with our CapCHI family. Our events this fall will be online. The executive team has been discussing our return to a physical venue—as soon as it is safe and practical to do so. In the meantime, we invite you to drop-by virtually every third Tuesday of the month for some amazing conversations around all things UX.

Rob Smith, R.G.D. https://www.linkedin.com/in/greenmelonrobert/

After 30 years in the creative industry I can honestly say that I am still inspired, driven and energized. And I LOVE to talk about it to students, at conferences, in-house department, webinars and host workshops. In fact, I had a Top 10 Webinar of 2020 for the RGD! What an honor!

Why am I still so passionate? I have owned two successful agencies that gave me the opportunity to work with brands including: Warner Brothers, the Royal Canadian Mounted Police, DC Comics and the Royal Canadian Mint and help build the Farm Boy brand. The Farm Boy brand went on to sell for $800 million. Incredible to be a part of that success!

My work has been Internationally recognized and featured in many publications including Communication Arts, Graphis, Applied Arts and Azure. Also in hard-cover books for Rockport, Graphis and North Light Books.


Prime Sponsors

We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.

Jumping Elephants

https://www.jumpingelephants.ca Jumping Elephants Jumping Elephants is a full-service, consulting group based in Ottawa. They specialize in user-centred solutions design and business process management for the public and private sector. They offer tailored solutions to complex challenges in the areas of Business Process Reengineering, Information Architecture, Web Usability, Content Management and Government of Canada Web Standards implementation.  


https://becker-carroll.com Becker-Carroll logo We are a team of business and technical professionals committed to helping organizations deliver value digitally. Our people are committed to helping private and public sector organizations adopt, utilize, and manage technology. Our mission is to empower private and public sector organizations through technology by transforming environments, operations, and services.  

Human-Centred Design

http://human-centred.ca HumanCentred Design at Algonquin College logo A graduate certificate at Algonquin College that prepares students for a career in design research and strategy. In this one-year program, students gain a balance of research and design theory, methodology, and practice to develop strategic direction for systems, products, policies, and services.  


About CapCHI

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.  

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